Retargeting Recipes For Return On Investment In Your Business!

In today’s post, I am going to share about Retargeting Recipes for return on investment in your business.

Retargeting Recipes for Return on investment

Again point to note that I learned about this Retargeting Recipes from Justin Broke who is a big Traffic guy teaching all about the traffic stuffs at AdSkills in the Online Industry.

Further, I will also show you the example of one Ad used by Justin Broke so that you can understand all about the Retargeting AD easily.

Now, you might be thinking what the heck is that?

So don’t worry, I will explain it below in the post. Ok!

But before we get into the recipes, we need to discuss what makes a good retargeting ad.

The ad I’m about to show you is not original creation of Justin Broke, but the model for it is a proven winner.

You’ll notice that FB newsfeed, audience network, even their RHS (Right Hand Side) ads follow the model and so does Google’s new responsive ads.

It’s so effective, that Justin rarely use any other model, just different images and text with the same model.

Retargeting Ad Design & Layout

Retargeting Recipes for Roi

There are 7 elements to this ad:

Image
White BG
Headline
Description
Branding
CTA
Border

As you can see, there really is no special design to it. These can literally be made in PowerPoint or paint. You don’t even need to get a designer involved.

It works, and if you do your research you see a lot of top media buyers using it.

Important that you know the branding and border are there for very specific reason.

If you do not include these your ads may be limited on which sites they can and cannot appear on.

This is because of the IAB (International Advertising Bureau) has guidelines that ads must follow.

It is not a law, they are not a legal authority. However, most of the top sites adhere to their guidelines.

The border and branding is there to let the consumer know that this is a separate thing from the rest of the site, and not part of the actual site.

If you do not include these, the FTC could have a case for saying you are using deceptive marketing.

So please, just leave the thin border and branding. The marginal boost in CTR you get from not having it is not worth the hassle.

Further he doesn’t advise with the colors and fonts too much. Arial, Helvetica, Droid Sans, Myriad Pro, or Verdana are the recommended fonts.

For the headline, you can test red, black, or blue and these 3 are the majority winners.

Now obviously this specific ad is not a “retargeting” ad. It is an interest building ad designed for cold traffic as a first touch.

The reason to show you this ad is just to show you the layout and design style.

To make it a retargeting ad, the image section would be a picture of your product.

The headline would be your main benefit, and you should split test this.

The description would be a summary of what problem your product is a solution too.

And the call to action link would be “Buy Now” or “Finish Checkout” or “Add To Cart.”

That in a nutshell is a basic retargeting ad. When

So this is the minimum requirement that you must meet to have a good retargeting ad.

You rarely need to do more than this, but in the next section you will get to know a few advanced retargeting ad variations you can try (for even more profits).

Advanced Retargeting Ad Strategies

Actually this is the section where Justin talks about 4 types of retargeting ads.

Other guys may have others, that’s cool, but everyone has his own way of doing things. Right!

So let’s know about these 4 types of retargeting ads.

1. The Brander

This ad is usually only used after you’ve attempted all the other strategies.

It’s goal is to just keep your brand in the target customers awareness. Maybe they’ll come back.

The image should be your logo and slogan.

Maybe a picture of your storefront if you have one or whatever other imagery of your business you think is significant.

The headline is the core benefit of what your company helps people with.

Description is a credibility statement like “As seen in…” or “5,000 business owners trust us for…” etc.

Call to action is “learn more” or “read more.”

The purpose of this ad is just to keep the audience from growing cold on you.

They’ll be ready to buy one day, and when they do you’ll be glad this ad was still running.

It’s the catch-all ad for people who were just too mildly interested at the time to convert yet.

2. The Product Reminder

This is the workhorse ad of retargeting. This is the one you’ve seen most other companies using.

The goal of this ad is to remind the viewer of the product they were recently viewing.

Image is a picture of the product.

Headline is the main benefit of the product (should be split-tested).

Description is a summary of the problem your product solves.

Call to action is “buy now” or “order now” or “add to cart” etc.

Not everyone has their wallet on them the moment they find out about your product.

Or maybe they had to ask their spouse, or maybe they wanted to wait until payday.

The purpose of this ad is to remind them about the product they were interested in.

This ad should be the first touch ad of your retargeting program.

3. The Instant Celebrity

Here, the main goal is to make it look like the whole Internet is saying good things about you.

The image will be pictures of your customers or whoever is endorsing you.

Headline is a summary of their testimonial/endorsement.

Description is a sentence raving about one aspect of your product.

Call to action is “learn more” or “read more” or “get one now.”

The purpose of this ad is to have reviews, testimonials, and endorsements for your product everywhere the prospect visits.

If they go on Facebook they see testimonials. If they go to Twitter they see testimonials.

If they go to Youtube, or anywhere on the web… testimonials! Got it!

4. The Fence Jumper

Here, the purpose is to offer an irresistible deal on the product they were thinking of buying, but have not for whatever reason.

The image should be a picture of the product, but with a high contrast overlay saying “sale” or “discount” or “Now only $xx.”

Headline should say “For Limited Time Now Only $xx” and description should explain why it’s now on sale.

Come up with a reason, spring sale, easter sale, winter sale, summer sale, back to school sale, whatever.

Call to action says “buy now” or “add to cart” or “claim offer.”

The purpose of this ad is to go out 15 to 30 days after the product reminder or instant celebrity ad has run.

Try not to think of it as a discount, and think about it more as revenue that was about to be lost, but is now captured.

Ok, now that you know the different ad types, let’s get into the campaigns you can use these different ads with.

The recipes below are exactly that, recipes for where to place your pixels, what type of ads to run, and for how long.

Retargeting Recipes For ROI

In this section, I am going to explain the exact blueprints or recipes for retargeting campaigns that you can implement in your business and get great results from.

I’ve also put them in order of which you should do first and then scale up by adding each of the others.

If you just skip to the end and try to add the biggest baddest one, good luck.

Maybe you’re a great white shark and can swim in the deepest waters. If not, follow the process and start with the first recipe first.

1. The Cart Fixer

If you sell a product or service, you likely have a shopping cart software.

Maybe it’s Infusionsoft or Samcart or Thrivecart or Gumroad or whatever.

This recipe is agnostic of the type of cart you have, as long as you have one, this recipe will fix your cart abandonment rate.

By applying this surely you’re going to generate profits and incorporates.

The 3 key skills necessary for being good at retargeting.

The Recipe:

Pixel people on your order page
Exclude or burn pixel people on your thank you page
Run the product reminder ad from day 1 to 30 days
Budget for this is $50 – $500/day depending on cart volume

2. The Blog Monetizer

If you have a blog, podcast, or advertorials, this campaign is great for turning your readers into customers.

The Recipe:

Pixel people on your content pages
Exclude or burn pixel any customers
Run either the instant celebrity or product reminder ad from day 1 – 30
Run the fence jumper from day 31 – 45
Run the brander from day 46 – ongoing
Budget for this is a steady $10 – $25/day

So that’s it for today’s post. I’ll continue with more recipes and maybe the final section too.

Let me know in the comment below how did you find this article.

Yes if you like this article then please share it with your friends whom you think will get benefit. Ok!

Have a nice day!