In today’s post, I am going to share with you my rare 7 top best marketing books to read in 2018.
7 Top Best Marketing Books To Read In 2018!
You can see 2017 is nearly to an end and 2018 is coming.
So, at this point as a marketer we want to know what are the best books to read for marketing in 2018.
And keeping that in mind as well as if you’re a book lover, Entrepreneur, Marketer, Businessman, Salesman etc. and want to know what are the best books to read for marketing in 2018 then this post is for you.
Very frankly, as you know I share whatever I know, so here I would say that I learned about these best marketing books from Justin Brook, who is a traffic guy as well as the founder of Adskills.
Yes, one more thing I want to say that this is not your average marketing book list.
What I mean by that?
My mean is that I’m not going to share with you about Breakthrough Advertising, Cashvertising etc.
But, I am pretty much sure that the list of marketing books which I am going to share below in the post is not for common guy.
In other words, a common guy has likely never heard of about these best books for marketing.
Now, tell me how can you get an advantage if you’re reading the same books as your competitors are reading?
I can imagine from here that what will be your answer.
And that’s why I have selected these 7 top best marketing books to read that are beyond the expectations of an average marketing guy.
So if you want to be an extraordinary marketing guy then you must read these below mentioned 7 top best marketing books in 2018.
Ok, are you ready to know what are those 7 top best marketing books to read in 2018?
1. Uncommon Marketing Techniques by Jeffrey Dobkin
In Uncommon Marketing Techniques book you’ll find all kinds of neat ideas for creating new clever angles on your offers.
In this book, you’ll find ideas for zainy emails and weird but oddly high performing landing pages. It’s written for the age of print, but still translates to digital.
2. How I Made $1,000,000 In Mail Order And You Can Too! by Joseph Cossman
How I Made $1,000,000 In Mail Order And You Can Too is a true marketers book, a hardcore direct response marketing playbook.
It’s filled with do this, not that type of tips for selling via snail mail.
Lots of good little golden nuggets in here too about government grants you can apply for, making money off your shipping, and legal loopholes.
3. Confessions of An Advertising Man by David Ogilvy
Confessions of An Advertising Man book though is a tiny book, almost like a thick pamphlet. Yet loaded with real case studies of how to run a world-class dominant ad agency.
4. The Consumerist Manifesto: Advertising in Postmodern Times (Comedia) by Martin Davidson
Since the 1800’s a few decades have shined as major boom periods for advertising.
So in this book i.e. The Consumerist Manifesto, Martin goes deep into what was working then and why it was working.
This is a great deep dive into the mindset of consumers, what makes them tick, and why did certain ads work.
5. Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell by Mara Einstein
Black Ops Advertising is actually an anti-advertising book, but gives you insight into how the native ad and sponsored content industry works.
She wrote this book to warn consumers, which is actually what Robert Cialdini first tried to do, but ended up writing a field guide for marketers (like Cialdini).
6. Nobody’s Perfect: Bill Bernbach and the Golden Age of Advertising by Doris Willens
Nobody’s Perfect book is sort of like a biography of advertising legend Bill Bernbach. Know him? How about Volkswagen heard of them?
Well if you’ve heard of Volkswagen then you have Bernbach to thank.
The VW ads became a cult phenomenon thanks to him. They were widely printed, discussed, and successful.
In fact there’s even a book all about VW ads.
7. Hidden Persuasion: 33 Psychological Influence Techniques in Advertising by Mark Andrews
In Hidden Persuasion book you will get to know about 50 different visual cues that affect the ad viewer at a subconscious level.
A regular person may find this book repulsive but we marketers would try to persuade them at a subconscious level where they can’t even see or feel it happening.
Even this book will help you design more effective ads and landing pages.
Did I miss any best marketing books to read in 2018?
Yes if you know any best marketing books to read in 2018 then let me know in the comment below. Right!
So now you know my rare 7 top best marketing books to read in 2018.
Ok, let me know in the comment below, how did you find this post.
If you have any questions or queries then let me know in the comment below, I would be happy to help.
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