Never Use Retargeting Ads For Your Online Business Unless You Know These Retargeting Recipes And Advanced Retargeting Concepts!

Hey, if you have your online business then I would say never use Retargeting ads unless you know the exact Retargeting Recipes And Advanced Retargeting Concepts!

What I mean by that?

Actually I have started a series of articles on Retargeting where I am sharing everything about Retargeting.

retargeting ads

Retargeting Ads

So, in today’s post, I am going to finish my 4 part article’s series on retargeting.

If you haven’t read my previous post on retargeting then I would highly suggest you to go back and read my previous posts on Retargeting.

I am 100% sure, you will get a lot of golden nuggets and deep insights from the previous posts on Retargeting that will help you to create more sales and leads in your online business.

Yes, one more thing, I want to say that, in this last post there some terms used that you won’t understand.

So again I would say that please go back and read previous posts on retargeting and then come back to this post so that you can easily understand some of the terms used in this post. Ok!

So are you ready to know the last part of retargeting recipes as well as the advanced retargeting concepts which I learned from Justin Broke who is a big fatty Traffic guy and he teaches everything about the traffic at AdSkills.

One thing I would say, if you really want to know how to get traffic to your website and get more leads and subscriber for your business then he is the perfect guy that I would recommend. Right!

Ok, let’s move to our topic on Retargeting.

So, here is the last part of the retargeting recipes and the advanced retargeting concepts.

1. The Instant Celebrity

Works for any product, but is especially good for service sellers and coaches.

The key to making this recipe work is having multiple testimonials across multiple ad networks.

It’s supposed to look like lots of people saying good things about you all over the web.

Ideally, different people in different places i.e. Twitter, Facebook, Youtube, etc.

The Recipe

  • Pixel people on all your landing/blog/website pages
  • Exclude or burn pixel people on your confirmation page
  • Run multiple instant celebrity ads from day 1 – 14
  • Piggy back the product reminder ad to anyone who clicks
  • Budget for this is $25 – $100/day depending on traffic volume
  • DO NOT run this recipe and blog monetizer together. Choose one.

2. The Face-To-Face

The benefit of digital marketing is how fast, cheap, and trackable it is.

However, the biggest downside is how unpersonable it can be. Most people just use text ads, sales pages, and at best group webinars.

What if you could look your visitor in the eye, and introduce yourself with all the same body language and vocal inflection of being in person – but virtually.

The purpose of this recipe is to follow up a visit to your website with a personal video introduction. Allowing you to better explain your offer, company, and why they should buy from you.

The Recipe

  • Pixel people on sales pages
  • Exclude or burn pixel people on your confirmation page
  • Run a video ad introducing yourself from day 1 – 3
  • Run a fence jumper ad from day 4-7
  • Budget for this is $25 – $250/day depending on traffic volume
  • DO NOT run this recipe with the greased funnel. Choose one.
  • GREAT in combination with the blog monetizer

3. The Microwave

Here, the purpose of this recipe is to quickly and cheaply filter out the not-so-interested people from the interested using a video ad.

You can then retarget people who watched most of the video. This turns cold traffic into warm traffic literally within minutes.

The Recipe

  • Target the broadest but still relevant audience possible
  • Run a video ad on FB or Youtube, 3-5mins pure content works best
  • Run a product reminder ad to anyone who watched 50%+ from day 1 – 14
  • Run a fence jumper ad from day 15 – 30
  • Exclude or burn pixel anyone who purchases your product
  • Budget $100 – $1,0000/day for the video and $25 – $100/day for the other ads

4. The Greased Funnel

Helps mediocre funnels become better funnels, and turns good funnels into absolute monsters.

The purpose of this recipe is to give your visitors a little nudging along each step of your funnel in case they idle too long at one step.

This is the first audience laddering campaign introduced.

Audience Ladder:

  1. Landing page pixel
  2. Sales page pixel
  3. Cart page pixel
  4. Upsell page pixels

The Recipe

  • Create a pixel for each step of your funnel
  • Create a burn pixel or exclusion rule for each step of your funnel
  • Run a customized product reminder ad for each step of the funnel from day 1-7
  • Budget $5 – $25/day per funnel step
  • DO NOT run this recipe and cart fixer together. Choose one.
  • DO NOT pixel downsell pages if you have them. Overkill.

5. The Webinar Assistant

People can ignore reminder emails, but they cannot ignore reminder ads all across the web.

The purpose of this recipe is to increase webinar registrations, attendance, and sales.

It is a very advanced recipe that requires combining message sequencing and audience laddering.

Audience Ladder:

  1. Registration page pixel
  2. Confirmation page pixel
  3. Replay page pixel

The Recipe part (1)

  • Pixel people who visit your registration page
  • Exclude or burn pixel people on your confirmation page
  • Run the product reminder ad from day 1 – 3
  • Budget $25 – $100/day depending on traffic volume

The Recipe part (2)

  • Pixel people who land on your confirmation page
  • Manually turn on a product reminder ad (for the webinar) 24 hrs before the event
  • Manually pause the product reminder ad after the event
  • Manually turn on a product reminder ad (for the replay) for 24-72hrs after the event
  • Budget $10 – $50/day depending on registration volume

Note: Budgets are low because there is typically only 100 – 1,000 webinar attendee’s.

If you have mega webinars with 5,000+ attendee’s just 5x the recommended budget. $100/day goes a long way for pixel pools smaller than 10,000 people.

6. The Earnings Multiplier

The purpose of this recipe is to use an old database marketing concept, RFM (recency, frequency, and monetary), to serve different ads to your different types of customers.

Instead of pixels, you’ll use custom audiences. You will use these different levels and custom audiences to higher earnings.

Audience Ladder:

  1. Leads-only custom audience
  2. All-customers custom audience
  3. 1 purchase only custom audience
  4. Multi-purchase customers custom audience
  5. Top 20% spenders custom audience

The Recipe part (1)

  • Target your leads-only custom audience
  • Exclude anyone who is on all-customers custom audience
  • Run a fence-jumper ad from day 1 – 30
  • Budget for this is $25 – $250/day depending on how many leads you have
  • DO NOT run this recipe with other recipes currently running

The Recipe part (2)

  • Target your 1 purchase only custom audience
  • Exclude anyone who is on multi-purchase customers custom audience
  • Run a fence jumper ad (for all products) from day 1 – 30
  • Budget for this is $25 – $50/day depending on audience size

The Recipe part (3)

  • Target your top 20% spenders custom audience
  • Run a product reminder ad (for high ticket offer) from day 1 – 30
  • Budget for this is $25 – $50/day depending on audience size.

That’s it.

With these above said recipes you’ll be better equipped than 90% of other retargeting marketers who are doing just basic retargeting.

Each of these recipes are designed for profit, do not stretch the budgets or time frames unless you have MUCH larger audiences than average companies.

One thing to note that above said budgets and time frames were chosen strategically based on millions of dollars spent doing this for Justin Broke’s clients.

Going over budget or over time will result in diminishing returns and lower ROI.

If you adjust the budgets and time frames out of the scope in these recipes you risk putting your campaigns into larger spending brackets or lower performing brackets which will greatly affect the end result.

You’ve been warned. Ok!

Let’s move further………

Advanced Retargeting Concepts

Unlike the recipes above, these are concepts. They can be used and interchanged inside of your recipes.

All of them are important for you to know, and know how to use if you want to be great at retargeting.

1. Message Sequencing

Just like you have a series of messages you send new leads via email, you can and should be doing the same with your retargeting ads.

Most people are just showing one ad, and showing it too often for too long.

Retargeting as a set it and forget it strategy is a bad idea.

Instead you should have one ad that runs for x amount of days, another after it, and maybe another after that.

A good basic message sequence for retargeting is first reminding them of the product.

Then after a week or so offering a discount on the product they looked at.

Finally, offering them a huge discount on the product they looked at.

Of course, you’ll need to keep your margins in mind with these discounts.

However, used correctly message sequences can capture return on ad spend that would have not been realized without it.

Another example of a message sequence would be showing different testimonials in the instant celebrity ad, instead of just one. More testimonials, creates more credibility and keeps the campaign fresh.

With Twitter and Facebook you can even create campaigns based on engagement with an ad.

This way you could create a new message for someone who has already clicked versus someone who has not clicked yet.

2. Audience Ladder

Just like free leads are different from buyer leads, so are your different pixel pools.

Instead of just having one retargeting audience, you should think in terms of creating an audience ladder.

One pixel pool, or custom audience of all visitors.

Another for all customers. Another for all leads. You can then customize it to your own sales process.

You could have an audience for single product purchasers, frequent buyers, unsubscribes, big spenders, etc.

This becomes a full time job for one person in the company. To always be managing your different pixeled audiences, custom audiences, and audience ladder.

Then making sure to always be running the right message sequencing to those audiences to move them up the ladder.

As they move up the ladder your ROI begins to stack.

It’s like compound investing. Where you got x% ROI on moving leads to the single product purchasers rung on the ladder, then you get y% ROI moving them to a multi-purchaser.

All the way up, the more you focus on moving people up the ladder, the more revenue your company will make.

3. Audience Segmentation

Technically, an audience ladder is an audience segmentation, but you have to look at one as a vertical movement and the other as horizontal.

For example, audience segmentation means having one pixel pool for all buyers of product A and another for product B.

Could even be one pixel pool for everyone visiting category A of my blog versus category B of my blog.

One of the most important segmentation schemes I think every company should have is an RFM audience segmentation.

Many have this for their email or direct mail lists, why not for your pixel pools.

Imagine having an audience of customers who bought in the last 30 days versus customers whose last purchase was 90+ days out.

The messaging to both would be very different right? So then doesn’t it make sense to have both segmented out.

RFM stands for recency, frequency, and monetary. It’s an old database marketing concept for extracting the most money out of your database.

Well, pixel pools are not much different than databases, in fact they are quite literally data points.

4. Delayed Pixel Fire

To give credit where credit is due, this concept is taken from Mike Rhodes, co-author of “The Ultimate Guide To Google Adwords.

Imagine you are pixeling everyone who comes to your sales page. Well, we know that people who leave in the first 30 seconds are “bounces.”

That means you are retargeting all those people who bounced, which could be as high as 60%. Meaning 60% of your retargeting budget is going to waste.

Instead use Google Tag Manager to delay that retargeting pixel fire until after 30 seconds or even later to scrub that budget clean of all the bouncers.

Now 100% of the retargeting budget is going to qualified engaged visitors.

Furthermore, if you have a video sales page or webinar replay page, you could delay the pixel all the way to the half way point of your video.

Now you can retarget only people who were deeply engaged enough to watch at least half of your video.

Delaying your pixel can be used in many ways and very profitably if you are clever.

So, that’s it for this series on retargeting, but this is not the end.

There is more in store for you. So, don’t worry.

But now what…

Do you have someone to set all of this up for you? Can they get it all done in 48hrs or less?

Justin have people in his team who are already trained on these above said retargeting campaigns and waiting to set them up for you. All you have to do to get started is fill out this form.

NOTE: This is not their “media buyer match” form. This is a new service they are offering in collaboration with their students to get all of your campaigns professionally setup in just 48hrs.

That’s 48hrs after they start, not 48hrs after you fill out the form. They aren’t magicians; you have to give them access to accounts first 🙂

Ok, now you know each and everything about retargeting ads. This was a kind of short mini course on Retargeting Ads. Right!

Let me know in the comment below how did you find this post on retargeting recipe and advanced retargeting ads concepts.

If you have any questions or queries then do let me know in the comment below, I would be so happy to help you.

Yes if you like this post then please do share it with your friends or somebody who you know will get benefit. Ok!

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