Are you struggling on how to install Facebook Pixel in WordPress website or blog?
Do you want to know what Facebook Tracking Pixel is?
Or do you want to know how to create Facebook Pixel in your Facebook Ad Account?
If your answer is “Yes”, then don’t worry, in this post, I will try my level best to give all of your answers to the above asked questions.
Even I will also show you how to install Facebook Pixel in WordPress website step by step. Ok!
Actually what happens?
When you’re a beginner marketer or just starting to advertise on Facebook then listening or thinking about Facebook Pixel may sound weird to you.
Even, at first installing Facebook Pixel to your website or blog or landing page or sales page or squeeze page or any other page of your website may sound a bit techy to you.
You may be agree with that, as a beginner, you want somebody who can show you how to install Facebook Pixel step by step.
So if you’re a Affiliate marketer or Digital marketer then this post is going to help you a lot on how to install Facebook Pixel.
Further this post will also help you to understand what is Facebook pixel and how does it work.
But one thing I would assure you that once you know how to install Faceook Pixel to your website then it would be very easy for you to install Facebook Pixel to your website next time.
Furthermore, I would say that if Facebook Pixel is installed correctly then you can get a lot of data about your website, customers and products.
And as you know data is a king in today’s scenario.
Yes, you would be agree with me that in business you must know your numbers if you really want to get success in business.
On the contrary, if you don’t know your numbers or data in business then it will be like shooting in the dark.
So here after installing Facebook Pixel, you can get a lot of data something like, how many purchases, how many sales, how many leads, how many visits, how many page views etc., you got on your website or landing page or squeeze page or sales page etc.
Note: You can also say it as a Facbook Tracking Pixel.
Further, I would say that after installing Facebook Tracking Pixel, you can get a huge benefit of Retargeting your visitors to your website who didn’t purchase or didn’t take action or abandon your cart.
Now you might be thinking that what is retargeting!
Let I explain you this in short.
What Is Retargeting?
Actually, let say you click on ad on a website or you click on an ad on social media then you start to see those ads everywhere that’s called retargeting.
You might have also noticed that before when you might have clicked on ad on web or any social media platform such as Facebook then you keep seeing that ad or person everywhere you go.
That’s how they are retargeting you.
As you can see how powerful Retargeting to market your customers or visitors is.
But you can use this Retargeting weapon only when you install Facebook tracking pixel correctly on your website or landing page or squeeze page or sales page etc.
So, I would say that this Retargeting weapon alone get you a lot of Sales and Leads if Facebook pixel is installed correctly on your website. Right!
Let’s move further and know about Facebook Pixel!
What Is Facebook Tracking Pixel?
In simple, Facebook Tracking Pixel is a section of Code. That’s it!
It’s just a section of HTML or Java Script code.
It is basically a Google Analytics but for Facebook.
In other words, Facebook Pixel is simply a piece of code that you put on your website that allows Facebook to track traffic and actions and things like that on your website.
And when you do that it allows Facebook to optimize and also help you to track your ad campaigns.
So you install Facebook Pixel exactly the same way as you install Google Analytics.
And that you install on the head section i.e. <head> </head> of your website.
It doesn’t matter which website you’re gonna use whether it’s a WordPress or any other, there is always gonna be a head section i.e. <head> </head> on every website.
And this head section is usually on the header file of the website and the head section i.e. <head> </head>, you can view on all pages of your website. That’s it.
Now you know what is Facebook Pixel.
Moving further and let’s know how to create Facebook Pixel.
How To Create Facebook Pixel?
Just to create your Facebook pixel, first create your Ad account with Facebook.
Then go to your Ads Manager section and find the Tab that says Pixels.
Click on the Pixels Tab and then you will be taken to the next page.
And on the next page, select Last 7 Days and Facebook Pixels and then find the tab that says Set Up Pixel and click on that and then you will be taken to next page.
Note: From the section Last 7 Days, you can also choose the option such as Yesterday, 14 Days, 30 Days etc. So its up to you. Ok!
As in the above said example I have chosen Last 7 Days. So what I mean by that.
Actually by selecting Last 7 days mean is, Facebook will track the activities of your visitors on your website for Last 7 days.
Further, if you select 14 Days then it will track the activities of your visitors on your website for last 14 Days. Got it!
On the next page i.e. Choose Intallation Option, click on the section which says Copy and Paste the Code.
After clicking on Copy and Paste the Code section, you will find down blow your Facebook Pixel code.
Just copy these Facebook Pixel Code and paste it into header section of your website.
Now, you might be thinking how to do that!
Don’t worry, later in the post, I will show you how to do this.
So just chill!
Ok! Now you know how to create Facebook Pixel inside of your Facebook Ad Account.
Let’s move further and know how to install Facebook Pixel.
One thing to note that here I will show you two places where you can install your Facebook Pixel.
First I will show you how to install Facebook Pixel in WordPress Website or Blog.
And second I will show you how to install Facebook Pixel on Clickfunnels if you’re a clickfunnels users. Right!
So are you ready to know how to install Facebook Pixels?
Ok! I got your answer!
Let’s know how to install it!
How To Install Facebook Pixels In WordPress Website Or Blog?
So just to install Facebook Pixels on your WordPress website or blog, first login into your wordpress site or blog.
And then on the left hand side of your wordpress dashboard find the tab that says Appearance.
Click on Appearance Tab. As you can see below there is Theme Options Tab.
Click on Them Options tab and then you will be taken to next page.
And on the next page click on General Settings tab.
And from General Settings scroll down to the bottom and find the section which says Header Code.
Just paste your Facebook Pixel code in this section and click the button that says Save Changes.
That’s it for WordPress website or blog.
Note:- As I am using Premium them so in Appearance section I found the tab that says Them Options.
So if you’re using Free theme then from Appearance section you will find the tab theme Editor and after clicking on Editor section, find head section i.e. <head> and paste your Facebook Pixel just below </head> section. Ok!
Now let’s move further……..
How To Install Facebook Pixel On Clickfunnels?
This section is only for those who are using Clickfunnels. Ok!
So just to install your Facebook Pixel on Clickfunnels, first login into your Clickfunnels account.
And then find your funnels to which you want to Install your Facebook Pixels.
As you can see below, in my case I have chosen my funnel to which I want to Install Facebook Pixel and this funnel name is Copy of Expert.
Now click on small Gear button on the right hand side of your funnel.
After clicking on small Gear button, you will be taken to the next page.
And on the next page, find the Setting Tab on the top corner of right hand side of you.
Then click on Setting Tab.
Next scroll down to the bottom and there you will find the section called Header Tracking Code.
Ok now, paste your Facebook Pixel into Header Tracking Code section and then click on the button which says Save and Update Settings.
That’s it. You made it.
Now just to install Facebook Pixel on your website or landing page, give it a 15 to 20 minutes time to add to your website. Ok!
Here is one more thing just to check whether your Facebook Pixels are working or not!
What you can do, just install Facebook Pixel Helper.
Now you might be wondering what is Facebook Pixel Helper and how does it work!
Let I tell you about Facebook Pixel Helper!
What Is Facebook Pixel Helper?
Facebook Pixel Helper is basically a tool that helps you to validate your Facebook Pixel.
By using Facebook Pixel Helper Tool, you can verify your pixel works properly or not.
Further you can troubleshoot common errors. Got it!
How Facebook Pixel Works?
Actually, Facebook Pixel Helper works in the background just to automatically review the websites for code that looks like the Facebook Pixel.
When Facebook Pixel has been installed to a website then the </> icon in your browser turns blue and a small badge will appear indicating the number of pixels found on the page.
For example I have copied my domain name i.e. afunnelexpert.com/expert-secrets for the funnel i.e. Copy of Expert.
And I have pasted it into my Chorme browser.
As you can see below in the screenshot on the top right hand side there is </> icon and it has been turned blue.
On the contrary, if the icon does not turn blue then there are is no Facebook pixels installed on the current page which is showing on your browser.
Further, if you click the </> icon and then a small popup will appear showing you the information for debugging your pixel and the data tracked by the pixel.
Important To Note: Just to use the Facebook Pixel Helper first you have to make sure that you have the Chrome Web Browser installed on your computer.
Next, using the Chrome browser you can install the Pixel Helper from the Chrome Store.
Once the Pixel Helper is installed a small icon </> will appear next to your address bar.
So finally you know how to install Facebook Pixel in WordPress website as well as in clickfunnels.
Let me know in the comment below how did you find this post on how to install Facebook Pixel in WordPress.
Yes, if you have any question or queries then do let me know in the comment below.
Finally, if you like this post then please share it with your friends or somebody who you know will get benefit.
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Hi, my name is Pankaj Singh and I am an Online Affiliate Business Consultant. I help brand new marketers who are struggling to start their online affiliate business for making their first commission online and I show them step by step process so that they can start their online affiliate business and make their first commission online doing what they love to do. My favorite quote “Typical people always get typical results.” So don’t be typical in life. What I learned during my journey that always be willing to fail, invest in you and your business. Last but not the least never ever, ever Give Up!
Point To Note: “I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here on my blog posts and pages are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.”