DotCom Secrets Book Review (Updated 2020)!

Hi, first of all Thank You so much for coming to my blog to read my personal updated 2020 DotCom Secrets Book review.

dotcom secrets free book review

Russell Brunson DotCom Secrets Free Book Review!

So, you’re on my blog because you’ve heard a lot about Russell Brunson Dot Com Secrets book from the mouth of marketers or on Facebook or on Google.

Then immediately you went to Google and searched keywords like “dotcomsecrets book review” “dotcom secrets free book review 2020”, “dot com secrets book review” etc.

Or you might have typed keywords like “free book dotcomsecrets” “free book dot com secrets review” “dot com secrets pdf” “Russell Brunson dot com secrets book review”

Or you might have searched for “dot com secrets audiobook” “dot com secrets ebook” “dotcom secrets book Russell Brunson” etc.

And from Google, you’re directed to my blog.

Is it the case?

If so then I promise you that you will not be discoursed with my dotcom secrets free book review.

I will try my level best to give you the best possible information about dotcom secrets free book.

Yes, I tell you one thing that today I finished reading dotcom secrets book.

Then I thought, I should give a review on free dotcom secrets book because I found this book full of valuable contents.

Hey by the way below you can watch my review on YouTube if you don’t like to read this post.

If not then continue reading this post. Ok!

But, before giving my dotcom secrets free book review, let I tell you a little story of mine regarding DotCom Secrets book.

And I assure you that you won’t be bored.

As you know,  I am an Affiliate Marketer, so I heard a lot of buzz about Free DotCom Secrets book in 2014.

Really at that time, I was skeptical about Dotcom Secrets book because I was to pay $7.95 for shipping and handling charges.

I thought how this book could be free as they are charging $7.95 for DotComSecrets Book.

Even, I thought, there may be any trick or there may be any trap.


I applied my mind as much as I could….

But somewhere my heart and mind, both were saying that I should read this book as it is related to online business.

Or you can say it was about how to grow online business?

In other words, it was about how to increase traffic and sales etc.

So as an affiliate marketer, it was much needed book for me.

Because I was at the beginning phase of my affiliate marketing business.

So, somewhere my mind and heart, both were not fully prepared to get this book.

As you know I had to pay $7.95 which was a big amount for me at that time because I was jobless.

Then, finally, I decided to read this book and I tried to get this free dotcom secrets book.

So, I attempted to get this book by swiping my credit card only one time.

But due to some reason it couldn’t work.

Very frankly, I never re-tried to get this free dotcom secrets book.

And I left the idea to get free dotcom secrets book.

Later on, I got to know that it was a Free + Shipping Book funnel of Free Dotcom secrets book.

Here, you might be wondering what is Free+Shipping Book Funnel.

Let I tell you in short what is a Free+ Shipping book funnel.

Free + Shipping Book funnel is where you pay only shipping and handling charging for getting free book at the front-end.

But at the backend (after ordering your free book at the frontend), you’re also offered other offers too to purchase. Got it!

Note: – For the backend offers, it’s totally upto you that whether you want to purchase backend offers or not. You can simply deny the offers by saying “No Thanks”. Ok!

Coming further, the time when I heard about that it was a Free + Shipping funnel, I gave a pat on my back saying that I was right!


Simply because at the backend there were other offers to purchase after ordering Free DotCom Secrets book at the front-end.

Really I was so happy that I didn’t get trapped.

But, here I would say from the core portion of my heart that…..

It was my Blunder Mistake of my Life……

..not to read or order this free dotcom secrets book at that time.

Then again in June 2017, I heard a lot of buzz about Free Expert Secrets Book by Russell Brunson.

So this time, I didn’t want to miss this opportunity.

Immediately, I got my Free Expert Secrets Book and read it.

While reading Expert Secrets Book, there were references to read first book i.e. DotCom Secrets to better understand some of the concept mentioned in Expert Secrets Book.

Then from Expert Secrets book, I got to know that DotCom Secrets book is still available.

So, I also ordered my free dotcom secrets book and this time my credit card worked fine.

And finally I read this book and found with great value.

Ok, now you know the story that how I got my DotCom Secrets book

So let’s start my dotcom secrets free book review!

Who is the Author of DotCom Secrets Book?

Russell Brunson is the author of DotCom Secrets Book.

Who is Russell Brunson?

Russell Brunson is a well known Internet Marketer in our online industry.

He is also an author of books such as 108 Proven Split Test Winner and recently he has launched his new book Expert Secrets

What is DotCom Secrets Book?

In short, DotCom Secrets book is all about how to strategically build profitable sales funnel in your online business.

And this book consists of 255 pages.

Let I tell you in deep about Dotcom Secrets Book!

Actually this book has five sections and every section has its own parts. See below what are the sections and parts:

Section-1 Ladders and Funnels

The Secret Formula

The Value Ladder

From A Ladder to a Funnel

How to Find Your Dream Customers

The Three Types Of Traffic

Section-2 Your Communication Funnel

The Attractive Character

The Soap Opera Sequence

Daily Seinfeld Sequence

Section-3 Funnelogy Leading Your Customers to the Sale (Over and Over Again)

Reverse Engineering a Successful Funnel

Seven Phases of a Funnel

The Twenty-Three Building Blocks of a Funnel

Frontend vs. Backend Funnels

The Best Bait

Section-4 Funnels and Scripts

Frontend Funnels

Funnel-1 Two-Step, Free-Plus-Shipping

Funnel-2 Self-Liquidating Offer

Funnel-3 Continuity

Funnels for the Middle of the Value Ladder

Funnel-4 The Perfect Webinar

Funnel-5 Invisible Funnel Webinar

Funnel-6 Product Launch

Backend Funnel

Funnel-7 High Ticket, Three-Step Application

Section-5 ClickFunnels

Conclusion: Ignite

Now you know what are the sections and parts of DotCom Secrets Book.

Let I explain in detail about first Section i.e. Ladders and Funnels of DotCom Secrets Book!

The Secret Formula

The first chapter of this book starts from a concept called “The Secret Formula”.

Actually, the Secret Formula consists of four main things.





You might be thinking that what is Who, Where, Bait and Result.

Don’t worry!

Let I explain about this in detail.

The idea behind the Secret Formula is that before building any sales funnel, you need to clearly understand or you can say you need to clearly identify who is your Dream Client?

Where can you find them?

What bait you will use to attract them?

And finally what result do you want to give them?

So here you have to find out everything about your dream client.

First how they (dream client) look?

What are they passion about?

What are their goals, dreams and desires? Got it!

Second where you can find them?

Whether they are on Facebook, Twitter, Instagram, Google, Snapchat?

Or any other online place you can think of.

Third, what bait will you use to attract them?

Your bait could be a physical book, CD, DVD, or an Audio recording etc.

It can be anything that your dream customer would pay attention to and want.

Fourth, what result do you want to give them?

When you know what bait you’re going to use to attract your dream client, the last question is what Result do you want to give them?

Here, the whole idea is what’s the best possible way that you can serve your dream client.

Just imagine that your clients could pay you anything to get a desired result.

So then, what would you do to help guarantee their success?

Where would you lead them?

What does that place look like?

Keep that place in your mind; it’s the pinnacle of success for your clients.

It’s where you want to take them, and it’s the key to this last step.

The Value Ladder

Moving further, DotCom Secrets book teaches you the second concept and i.e. Value Ladder.

Again this is the very important part that you have to understand before working on sales funnel.

Simply a value ladder where you take your customer towards your highest perceived services or products step-by-step by providing great amount of value.

Just to better understand it, you can take an example of Dentist where a dentist first offers a free teeth cleaning that would attract his dream client.

Second he offers additional value by offering Retainers.

Third he offers Cosmetic Surgery.

As you know, for many dentists, they make the most money and provide the most value for their patients by offering cosmetic surgery.

Fourth, he offers you six months check up program which is actually a continuity program.

A continuity program where you continue paying on a weekly, monthly or yearly basis until you decide to cancel the program.

So, now in this example, you can see a perfect Value Ladder with continuity program.

From A Ladder To A Funnel

After knowing The Secret Formula and Value Ladder then you need to bridge the gap between a Value Ladder and a Sales Funnel.

A sales funnel is a sales process where you attract your dream clients to your website by showing ads while offering your bait (free offer).

And then you convert them into customers by selling your products or services at the front-end, middle and back-end of your funnel.

In other words, a sales funnel is just the online process you take someone through to get them to ascend through the different levels of your Value Ladder.

Basically, in a sales funnel you need different-2 range of offers.

So instead of trying to convince someone to buy the most expensive offering right away, you need to build a funnel that will help you to do two things:

Provide value to each customer at the unique level of service that he or she can afford.

Make Money and be profitable while identifying your dream clients who can afford your highest offer.

Overall idea here is that you take your dream client from a Value Ladder to your Sales funnel.

How to find your Dream Customers?

This part of first section teaches you how to find your dream customers.

And you might have seen that most of the marketers get stuck to figure out where those dream clients are?

And how to get them to visit their websites?

So, to find your Dream Customers you need to first understand the concept of “Congregations”.

In online marketing congregation means you need to find out where your target market hang out with similar belief, culture and values.

Here, you have to answer these 3 questions.

Who is your target market?

Where is your target market congregating?

How can you get a customer to leave the congregation and check out your page?

You have to know your target market inside and out.

You need to know what their pains and passions?

Where do they spend their most of time?

What email newsletters, they might subscribe to?

What blogs do they read?

Which Facebook groups are they part of?

Are they on Facebook or do they prefer Instagram?

What keywords are they searching on Google?

What books are they buying on Amazon?

And by answering to above said questions, you will be able to develop a clear picture of where your ideal clients are directing their attention.

Finally you need to find how you can divert attention away from what your prospect is currently doing?

Mean to say, you have to interrupt potential customers long enough for them to click on your ad and visit your website.

So this was the first section of DotCom Secrets book that teaches you all fundamentals of creating a profitable sales funnel.

My Takeaways from FREE DotCom Secrets Book:

Actually these are my notes that I noted down from 2 sections of the DotCom Secrets book.

There are lots of takeaways from all sections of the book.

But I will mention some of them. Ok!

1. Traffic and Conversion is not a problem, more often it’s a funnel problem.

2. Ultimately, the business that can spend the most to acquire a customer wins.

3. The difference between a ten thousand dollar website and a ten million dollar company was all of the things happening after a buyer came into the initial funnel.

4. Focus on strategies and concepts that will remain the same even when technology changes.

5. Who do I actually want to work with?

6. Your bait has to match what your dream clients want.

7. A business is Not about product and services. A business is about what result you can get for your clients.

Once you and your customer understand that concepts, then price is no longer a barrier.

8. Value Ladder is the first thing that you have to build out before you can start working on any sales funnel.

9. Serve your customers in the highest way possible.

10. Provide insane amounts of value at each step of Value Ladder, so your clients naturally want to ascend, get more value and pay you more money.

11. People usually wait until they’re in great pain before they’ll come in for an adjustment.

12. The only limit to your value offerings is your imagination. Keep thinking of higher and higher levels of service, and you can keep charging more and more money.

13. There’s always something you can offer.

14. Often times companies have a frontend product but nothing more to sell on the backend.

15. There are congregations for everything you can dream up from antiques buyers to zipper collectors.

16. Consumers expect and demand that your advertising be extremely relevant to them.

17. Consumers want and expect messaging that speaks directly to them, or they will likely ignore you.

18. To create hyper-targeted messages, you have to know your target market inside and out.

19. As an entrepreneur one of primary jobs is to identify where the veins of gold are located.

20. Your one and only goal is to own all the traffic you can. That is how you grow your list and increase sales.

21. Traffic you own is the best kind of traffic. It’s your email list, your followers, readers, customers etc.

22. The bigger your list, the more money you make.

23. You control the traffic when you have the ability to tell it where to go.

24. What do you do with your potential customers after they join your email list?

25. It’s about the persona, you’re sharing with your audience and how you communicate with your list.

26. An Attractive Character is a persona that attracts clients or customers and helps you build your following to eventually make sales.

27. Movies use Attractive Character.

28. If your customer can relate to where you came from, then they will want to follow you to where you are now. If they don’t see the backstory, potential customers won’t follow you or listen to you.

29. If you’re selling a weight loss product, you want to talk about a weight-loss backstory.

30. Pre-sell pages educate the visitor before they land on your sales page.

So these are my takeaways from DotCom Secrets Book.

I hope these take away will help you to have better understanding about this book.

What other Pioneer Entrepreneurs Say about DotCom Secrets Book?

“A simple process that ANY company can use to geometrically improve their traffic, conversion and sales online.”  – Tony Robbins

“DotComSecrets was huge for me to create the funnels I currently use to generate over $250k in revenue every single month…” John Lee Dumas

“I’ve underlined something in almost every page!  I wish I wrote this book – it’s REALLY THAT GOOD!” – Jeff Walker

“I Wish I Would Have Had This Two Years Ago.  I paid him $25k To Learn This Stuff, And You Get It FREE…”
– Liz Benny

What is the price of DotCom Secrets Book?

DotComSecrets book is totally Free.

But you have to pay $7.95 for anywhere in the world, just to cover shipping and handling charges.

Is there any Guarantee on Dot Com Secrets Book?

Yes! In case you don’t like this book then you need to write an email to support staff with your receipt number then you will be refunded.

Note:- You don’t have to send your book back to Russell Brunson.

My Verdict about Dot Com Secrets Book!

Actually in one line, I would say go for that book.

At least read this DotCom Secrets Free Book for one time.

I am 100% sure you will love this book.

I would say if you’re really serious about your online business then this book is for you.

It doesn’t matter whether you’re a beginner marketer or experienced marketer, surely you will find some golden nuggets from this free dot com secrets book.

To my best knowledge DotCom Secrets has been USA Today & Amazon’s Best-Selling Book and over 92,298 Copies has been Sold!

So this was my dotcom secrets free book review.

Tell me, how did you find my dotcom secrets free book review?

Finally, if you got any value from this post then don’t forget to share it with your friends.

Have a nice day!

You May Also Like:

7 Things That Pro Marketers Never Do!

My Personal Russell Brunson’s Funnel University Review!

9 Best Small Business Podcasts For Entrepreneurs!

One Bad News For Entrepreneurs!