In this article, I will share with you 5 tips to get better results with LinkedIn Ads.
Before telling you about these 5 tips to get better results with LinkedIn Ads, I want to tell you a little bit about LinkedIn so that you can better understand about LinkedIn.
And you will also get to know why it is so important to consider placing your ads on LinkedIn.
So let’s know about LinkedIn!
What Is LinkedIn?
As you know LinkedIn is a place especially for business professionals to connect each other including employee as well as employers.
In other words, you can say LinkedIn is a social networking website for professionals that helps every individual to connect each other related to their own Industry, Company or Organization.
Further LinkedIn not only helps you to connect with professionals related to their Industry but it also helps to connect with other Industry’s professionals, leaders and entrepreneurs.
And yes here point to note is that LinkedIn is especially designed for Business Community.
So now you know what LinkedIn is.
Why It Is So Important To Place Your Ads On LinkedIn?
As I have already said above that LinkedIn is especially for Business Community.
And you will be shocked to know that according to Fortune, LinkedIn (now owned by Microsoft) has 500 million users of its business-focused social network.
Here I want to add one quote that “Be Where The Eyeballs Are”.'Be Where The Eyeballs Are'Click To Tweet
So now, you tell me wouldn’t it be a great idea to place your ads in front of 500 million users at LinkedIn to grow your business?
Even tell me what would happen if you’re able to place your ads in front of only one percent (5 Million users) of these 500 million users on LinkedIn?
I know what your answer is.
Yes, without any doubt you can get exposure about your business in front of these business professionals.
One good thing about LinkedIn is that there you will find business professionals and some of these professionals are from Fortune 5000 Companies.
Now imagine for a second, if you have an ad offering a product or service which is something of great value and help to grow their companies then what would happen?
Of course, there are chances to get a huge business proposal from them only if you have an Ad with an offer that’s appeals to them.
So keeping in view above said facts I would say that LinkedIn can play a huge role to grow your business.
And it must be in your arsenal while placing your ads. Ok!
So without any delay, here are 5 Tips to get better Results with LinkedIn Ads!
1. Always Include An Image In Your LinkedIn AD
When you place an Ad on LinkedIn then try to include an Image in your Ad.
As according to LinkedIn when you include an Image in your Ad then you get a 20% lift in CTR (Click Through Rate).
And yes your images in your ad must be clear.
Further if possible include bright images of business professionals in your ad.
2. Address Directly To Your Audience
Here, make a note that when you’re placing your ads on LinkedIn then you have to address your audience or target audience or dream client directly.
Mean to say, grab attention with a headline such as “Attention: High-Tech Managers” or “Are you an IT Director?” etc.
Even you can use industry specific language that is mostly used.
3. Strong Value Proposition
In your LinkedIn ads, always have a strong value proposition.
What I mean by that?
My mean to say is that you have to ensure that your offer is very much relevant to your audience.
And your offer must resonate with the audience that you’re targeting by having a strong value proposition in your ad copy.
If possible be concise. Right!
4. Call-To- Action
Yes, it is very important that you must have a very strong call-to-action in your ad copy while placing your ad on LinkedIn.
As you might have noticed that Ads with a very strong call-to-action encourages visitors or your audience to take action on your ad.
For example, you can use some call to action in your ad copy something like “Register Now”, “Download Now”, “Learn More” “Get Instant Access Now” etc.
5. Target 3 Versions Of Your Ad Per Campaign
As you know, in business you never know which single word or line or image or design can attract to your audience or customer or visitor.
So while placing your ads, you must target atleast 3 versions of your ad per campaign.
In some cases, you can take it to 4 versions of your ad per campaign too.
I would say that this is the best LinkedIn advertising practices having 3 versions of your ad.
If you didn’t understand what I mean by having 3 versions of your ad per campaign.
Then let I tell you in simple way.
You must split tests your ads having 3 versions of your ad.
What you can do here is to test different headlines, images, copy, and call-to-action phrases to learn what resonates most, then optimize them.
Now, you might be thinking why it is so important to split test the ads .
Let I tell you in short..
Why It Is So Important To Split Test Your Ad?
Sometimes you might have noticed that you placed an ad and you got a great response with that ad.
But what if when you don’t get a response as you have expected with that one Single Ad.
So, in that case you split test your ads to know which is converting best.
And the ad which is converting best, you scale, rinse and repeat.
This is the recipe to grow your business where you as a business owner or marketer, Try it. Test it. Tweak it.
And if something doesn’t work you start all over again.
This is how Direct Response Marketers have created magic for over a hundred years. Got it!
So, now you know the 5 tips to get better results while placing your ads on LinkedIn.
Let me in the comment below how did you find this article.
If you have any questions or queries then do let me know in the comment below, I would be so happy to help you.
Finally if you got any value then do share this article with somebody or your friends who you think will get benefit. Ok!
You May Also Like: