In this article, I will show you 4 things to make sure you have an Effective Lead Magnet for your Facebook Ad.
But before telling you about these 4 things to have an effective Lead Magnet for your Facebook Ad, I wanna bring to your notice some important facts that you must know while placing your ad on Facebook with a Lead Magnet. Right!
As you know, now a day’s everybody whether business owners or affiliate marketers, they all are advertising on Facebook.
In other words you can say Facebook is their number one priority to advertise on.
And it is also a true fact that some marketers or business owners are getting great results and some are not.
So have you ever noticed that why some marketers are not getting results?
Answer is simple!
They (especially new or beginner marketer) don’t understand 3 important factors before placing ads on Facebook.
First they don’t understand what Facebook is all about?
Second they don’t know about the Temperature of the Traffic on Facebook.
And the third one is they don’t know how a quality lead magnet looks like?
Or you can say what are the ingredients of a quality or valuable Lead Magnet?
Let I explain about above said 3 important factors step by step.
What Facebook Is All About?
Here you have to consider that what Facebook is all about?
What I mean by that?
My mean is that you have to keep in mind while placing your ads on Facebook that Facebook is not the place where People are eager to buy something that you offer.
They don’t come to Facebook to buy your offer.
It is a social networking website where people come and share their opinions, videos and photos.
Further Facebook is a place where people come and connect each other not with their wallet to buy your offer. Got it!
What Is The Temperature Of Traffic?
Here you have to know the temperature of your Traffic on Facebook.
What I mean by knowing the Temperature of your traffic?
Actually there are three types of traffic temperature.
1. Cold Traffic
This is the traffic that doesn’t know about you, your product or service.
2. Warm Traffic
Warm Traffic is something that knows a little or more about you, your product or service but haven’t purchased anything from you.
2. Hot Traffic
Hot traffic is something that knows about you, your product or service very well and they have also bought some of your products or services.
Ok! Now you know the temperatures of traffic.
So, what to do next?
Here what you have to do is you have to clearly identify the temperature of your traffic.
I mean you have to clearly identify who you’re going to target or you can say who you’re going to advertise on Facebook.
Are they Cold Traffic?
Are they Warm Traffic?
Are they Hot Traffic?
This is the single one mistake that most marketers do when they go to Facebook to advertise their offers.
What they do?
They directly go to Facebook and start promoting without knowing the temperature of their Traffic.
And when their campaigns fail on Facebook while advertising then they start saying Facebook doesn’t work.
Here is one bitter truth about Facebook.
And the truth is…. most of your traffic, audience, dream client on Facebook are Cold traffic.
So in that case what you have to do is…. you have to convert them from Cold to Warm and then from Warm to Hot.
Now again question comes how you can convert them from Cold to Warm and from Warm to Hot?
Answer is simple!
You convert you cold traffic to warm traffic, and then from warm traffic to hot traffic with your Lead Magnet.
Point to note that on every stage or temperature of your traffic, your lead magnet changes.
I mean you give the high valuable lead magnet to your Warm Traffic in comparison to first stage of traffic which is Cold Traffic.
And then more high perceived valuable lead magnet to your hot traffic compare to your warm traffic.
So these are the steps that you take step by step to convert your Cold traffic to Hot Traffic.
Note:- At the stage of Cold Traffic you must always educate them about your offer, product or service giving your lead magnet.
Or you can solve their biggest problems showing or giving any video or webinar training or giving any E-book or Cheat Sheet.
So keeping in view all facts and circumstances finally your lead magnet plays a huge role to get the lead.
Now this is the point where your third part comes and this is how a quality a Lead Magnet looks like.
How A Quality Lead Magnet Looks Like?
Here before telling you how a lead magnet looks like, I wanna tell you first what a lead magnet is if you don’t know. Ok!
What Is A Lead Magnet?
A lead magnet is something of valuable in nature that you give for Free to attract your visitors on your Ad, landing page, Squeeze Page or Opt in form in exchange of their emails.
A lead magnet can be in the form of Cheat Sheet, a Free Training (A Webinar Training or Video Training), Ebook, Mind Map, CD or DVD, Any Swipe File or any sample of physical product etc.
Now you know what a lead magnet is. Right!
Let’s move further….
A quality Lead Magnet has 4 things which make sure that you have an Effective Lead Magnet for your Facebook Ad.
1. Solves A Real Problem
If your lead magnet doesn’t solve a real problem that your customer avatar has, or if it doesn’t give them something they really want, it won’t work at all.
2. Super Specific
Don’t create a lead magnet about something general. The more specific you are about the benefit of your lead magnet, the better it will convert leads.
3. High Value
Your lead magnet should have both high perceived value and high actual value.
4. Instantly Accessible
Your lead magnet will work best if it is something that can be delivered right away. People love instant gratification.
Now you know 4 things to make sure you have an Effective or Quality or Valuable Lead Magnet for your Facebook Ad.
Let me know in the comment below how did you find this article.
Yes, if you have any questions or queries then let me know in the comment below, I would be so happy to help you.
Finally, if you like this article then don’t forget to share it with your friends or whom you know will get benefit from this article. Right!
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Hi, my name is Pankaj Singh and I am an Online Affiliate Business Consultant. I help brand new marketers who are struggling to start their online affiliate business for making their first commission online and I show them step by step process so that they can start their online affiliate business and make their first commission online doing what they love to do. My favorite quote “Typical people always get typical results.” So don’t be typical in life. What I learned during my journey that always be willing to fail, invest in you and your business. Last but not the least never ever, ever Give Up!