2 Best Free Tools For Retargeting Campaign Using 4 Big Networks!

In this article, I will share with you the 2 best free tools for Retargeting Campaign as well as I will also share with you 4 big giant Networks to look for Retargeting campaign.

best free tools for retargeting

Best Free Tools For Retargeting Campaign!

As you know I share whatever I know, so today’s post is all about the 2 best free Tools for Retargeting campaign using 4 big giant Networks, which I learned from Justin Broke.

Actually, its a four part email series regarding the Retargeting by Justin Broke that I got direct in email box.

And I found it very valuable and then I decided to share it on my blog.

As you know about first part of Retargeting, I have already explained in my previous post.

So if you missed then I would highly recommend go back and read my previous post on Retargeting. Ok!

Now moving further……

As I have already told you above that in this post I will show you the best tools to use for retargeting.

Even the best ad networks to look for and how to exploit these tools and networks.

Plus I will also show you the advanced campaign schemes that squeeze out every drip of ROI.

So are you ready to know about the 2 best free tools for retargeting and 4 best ad networks for your retargeting campaign?

Ok! Let’s start!

Best  Free Tools & Networks!

To make your Retargeting campaign successful, the first tool you need is a Tag Management tool.

There’s going to be lots of codes you need to place on your pages.

Instead of writing for your web guy or manually placing codes (which often leads to errors) you’ll want a way to rapidly deploy these codes.

So, Google Tag Manager is the tool that you need to use for your Retargeting campaigns.

It’s a free tool and one of the most powerful tools a modern marketer can use today.

Plus there is a ton of 3rd party support for it, consultants, fiverr gigs, courses, Youtube videos, etc.

With GTM, you can place one bit of code on all pages and then with a click of your mouse deploy or hide all the various pixels you will be using.

Plus, you can also do advanced trigger rules so that your codes are delayed or even fired by a specific page event.

Let I tell you step by step how to create a account with Google Tag Manager and how to install your Google Tag Manager?

How To Create Account With Google Tag Manager?

First go to Google Tag Manager website and here if you have already your gmail account then sign in with your email.

And if you don’t have any gmail account then click on Sign Up For Free button and create your email account.sign up google tag managerAs I have already my gmail account, so I have signed in with my email whateveriknow12@gmail.

Ok on the next page give a account name as in my case it is whatever i know and then hit the button CONTINUE.

Google tag manager

Then on the next page set up your Container name as in my case it is www.whateveriknow.com (your website or blog domain name) and hit the WEB tab and then hit the button CREATE.

google tag manager 2

Ok next hit the button which says Yes accepting the Google Tag Manager Terms of Service Agreement. 

google tag manager policy 3

google tag manager account

That’s it you have created your Google Tag Manager account.

How To Install Google Tag Manager on Website Or Blog?

Now in this section what you have to do is inside of your Google Tag Manager account find the tab which says Install Google Tag Manager.

install google tag manager account

And then click on that tab and on the next page you will find the Header Code as well as Footer code.

google tag manager code 4

First copy the header section of the code and paste it onto every page of your website.

Paste this code as high in the <head> of the page as possible inside of your website or blog.

Further copy the code of footer section and paste this code immediately after the opening <body> tag inside of your website or blog.

That’s it. You did it. Now you know how to install Google Tag Manager.

If you’re still confused and don’t know how to do it then go to
MeasureSchool Youtube channel for all things related to tracking, analytics, and data.

That’s where I learned how to setup GTM and do all kinds of advanced hacks with it.

You can also use their youtube channel for the next tool, Google Analytics.

If you already have Google analytics on all your pages, great.

If not now you can easy do so with Google Tag Manager.

The reason for having Google Analytics on all your pages is it’s the only way to use Google Adwords remarketing features.

You use Google Analytics to create audiences and then in Adwords you setup ads to advertise to those audiences.

Lastly, make sure you have active ad accounts with Facebook, Twitter, Adwords, and Taboola.

The reason why you need to have active ad accounts with Facebook, Twitter, Adwords and Tabloo is because  you want your retargeting to show up everywhere like a blanket over the Internet.

These 4 ad networks let you cover roughly 98% of the Internet with ads.

The problem with most rookies is they only do retargeting in Facebook or AdRoll or just Google Adwords.

This is far less effective because it leaves huge gaps in where your user can “disappear” and find other advertisers to fall in love with.

If you are only retargeting on Facebook, and suppose I am in your niche using all 4 networks I’m going to win because I’ll have a more efficient coverage.

So now you can imagine if you’re on all four networks then there is a weird effect that happens when you are everywhere versus in one channel.

Meaning if you are showing up in multiple places you can actually spend less and get similar or better results than if you were in just one spot.

For example, just imagine if people saw your ad on TV, then a billboard on the way to the grocery store, then again in the newspaper they bought.

Finally, you showed up as a radio ad on the way home.

Now all of that traditional advertising would cost a fortune to have such a blanketing strategy, but in online you can create the same effect for just $100/day.

Let’s recap…

Google Tag Manager lets you have one central location for all your pixels. You can add users, assign permissions, rapidly deploy pixels, and do advanced triggers.

And one good thing is that all of this for free, thanks Google.

Google Analytics lets you create audiences based on many factors including page, session length, geolocation, referrer, and many more. As well as audiences based on a mix of those different factors. Again, all for free.

Facebook, Twitter, Taboola, and Adwords are the 4 corners of the Internet letting you create a true blanket retargeting campaign.

With these 4 networks you will show up virtually everywhere your audience visits online from social networks, articles, web pages, forums, emails, even Youtube. And you can do it all for less than $100/day.

In fact, let’s move on to budgeting.

Budgeting for Small & Large Spends!

There are two budgeting strategies you can use.

One for small budgets and another for big budgets.

First, you need to understand how money gets allocated to retargeting campaigns. It is different from normal ad campaigns.

In a normal ad campaign you set a max bid and daily or lifetime budget.

Then an auction happens between you and every other advertiser vying for the same audience.

The winner is whoever has the best combination of CTR, relevance, and CPC bid.

With retargeting, it’s different since you are only advertising to those who you have already pixeled  on your website.

That means if you only have 1000 people pixeled, you literally can’t spend a lot of money.

Your budget is limited to how large your pixel pool is. Which is another great reason to filter who you pixel down to the best qualified visitors.

It’s not until you get up to 10,000 pixeled users or higher that you can even begin to “scale” your retargeting budget.

And that is the one big downside of retargeting.

While it is very profitable, you are limited by the size of your pixel pool.

Meaning if you are making $3 for every $1 you spend (a home run) you can’t just throw money at it to grow it. You must first grow your pixel pool.

With that said here are the two budgeting strategies that Justin suggests, for maximum spread and profit.

For smaller budgets, it is hard to slice up the pie. There is only so much budget that can go around.

For example, if your budget is $100/day then you can even split across all 4 ad networks.

There is a 5th, we’ll talk about that soon, but for now let’s just assume Facebook, Twitter, Adwords, and Taboola. That’s $25/day on each.

If you were to try to manipulate the percentages at these low budget levels, you would just handicap yourself. Instead for low budgets you need the maximum % per network.

When it comes to larger budgets, say in the $1,000+/day level. You should manipulate the percentages based on size of the network.

For example, you can put 40% to 60% towards Adwords and then split the rest on the other 3.

Or maybe Facebook is very good for your market and you spend 40% on FB and 40% on Google Adwords and then just 10% each on Twitter and Taboola.

When you have enough budget that you can split up the percentages and still have substantial dollars that is the ideal strategy for maximizing ROI.

This is because if you notice one network is getting you $3 per $1 and another is getting you $5 per $1 spent, you obviously want to allocate a higher percentage of the budget to the higher earning network.

But you don’t want to kill the other network either, because it is still profitable.

Another reason for manipulating the percentages would be size of inventory.

Adwords is a very very large ad network. Even if you have a small pixel pool you have many different ways of showing retargeting ads in Adwords.

You have text ads, image ads, responsive ads, youtube ads, and gmail ads. That’s why your default percentage can be allocated to 40% on Google and 20% to the other 3 networks.

Lastly, this section wouldn’t be complete without talking about bidding.

The same rules apply for bidding on clicks with retargeting and normal campaigns.

Only difference is usually you can afford to bid a little higher with retargeting since it’s a higher qualified click and higher converting campaigns.

With normal ad campaigns you are bidding on someone’s first click. You don’t even know if they will stay on your page longer than 30 seconds yet. So you should bid less for this type of click.

With retargeting, depending on your rules, you already know this is a qualified visitor. This persona is on their 2nd or 3rd click so they are worth a higher bid.

Ok, that’s the last of the setup and knowledge stuff. Next we get into example ads, best practices, and specific retargeting recipes you can copy in your campaigns for higher ROI.

If you have any queries or questions then do let me know in the comment below.

Finally, if you like this article on 2 best free tools for Retargeting, then do share it with your friends who you think may get benefit.

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